Lourve is the largest national museum of France, housed in the Lourve Palace in Paris. It is a historical monument and also the most visited museum in the world. Lourve has been recognized by many to be a place of prestige and high art, hence resulted in a controversy when McDonalds proposed to open an outlet in the food court of the palace, which serves high cuisine. Critiques argue that the high culture of the museum would be diluted, and was afraid that it might become too commercialized.
It is evident in this situation, that the globalization of the mass media enabled McDonalds, a popular fast food chain to quickly multiply in countries and spread across geographical borders. The intensive communication network made it possible for gobalization of McDonalds to take place. McDonalds has even found their way to backward countries, and is seen at every corner of the street. Now, McDonalds is attempting to infiltrate into the walls of high art by attempting to open one of its many outlets in the Lourve itself. The question is, is McDonalds compromising on the attempt to preserve high culture by opening an outlet in a museum of high art and culture?
While it is true that opening a McDonalds outlet in Lourve Palace may enhance the options of visitors when it comes to food choice at the museum, I feel that it would largely contaminate the high art culture of the museum. Firstly, being placed alongside the high cuisine restaurants in the museum gives people a more commercialized option of food choice. Being more familar with McDonalds as opposed to high cuisine, visitors might choose McDonalds over the high cuisine restaurants, resulting in a great loss of business at these restaurants. Furthermore, it would defeat the purpose of trying to preserve a place that retains all purposes of high art and culture as the world gets more commercialized.
Some people however, may feel that a mere McDonalds outlet would not disrupt the culture of the fine museum but in turn enhance it and make it more modern. McDonalds IS culture, as mentioned in the video. Youths may find the museum less boring with something they are more familiar with and are able to gravitate to. After all, almost everywhere is McDonalized anyway.
This is the pinnacle of exhausting consumerism, deficient gastronomy and very unpleasant odors (literally) in the context of a museum.So why try to influence the only entity that has not been touched by consumerim? McDonalds IS culture, but McDonalds is NOT high culture.
Mona Lisa, or Mona Lisa with a slide of grease, you decide!